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INSIDE TRACK ON MEDIA AND IMPACT

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From Media Buying to Commercial Intelligence

Agencies are being asked to solve bigger problems. That is the focus of From Media Buying to Commercial Intelligence, the first episode in our new three-part podcast mini series with...

Mobsta Announces Leadership Transition as David Graham Takes on CEO Role

Mobsta has announced an important leadership transition as Matt Longley steps down from his role as CEO after seven and a half years with the business, with current COO David...

Rising Marketing Budgets: Why Smarter Audience Intelligence Matters

The latest IPA Bellwether Report offers encouraging news for the marketing industry, with UK marketing budgets recording their strongest growth in more than two years. The Q3 2026 report highlights...

Mobsta Manchester Wins Media Sales Team of the Year at the MPA Inspiration Awards

We’re delighted to share that Mobsta Manchester has been named Media Sales Team of the Year at the MPA (Manchester Publicity Association) Inspiration Awards. The award is a fantastic recognition of the...

Layered Signals for Smarter Activation in 2027

As brands begin planning for 2027, January offers a useful reminder of why understanding audiences through a single lens is rarely enough. The start of a new year often brings...

Why static audiences break down at Christmas

Christmas shopping might still feel a little way off, but for brands and planners, the season is already taking shape. And one of the challenges is that there isn’t really...