Christmas shopping might still feel a little way off, but for brands and planners, the season is already taking shape. And one of the challenges is that there isn’t really...
Our CEO Matt Longley joined Justin Cooke on The Business of Marketing podcast to discuss the evolution of Mobsta, the Mobsta Intelligence Engine and how geo-behavioural intelligence, real-world data and...
Where do brands show up in an AI-shaped world? That was one of the most interesting questions from our third and final Cannes session last week, which brought Mobsta Ltd –...
This time last week Media in Service of Nature (MISN) brought together leaders from media, advertising, technology and sustainability for a roundtable on #RewildingTheBrief chaired by Matt Mint, MG OMD. As members of MISN, Mobsta...
Our first Cannes roundtable of 2026 left us feeling genuinely optimistic. Hosted by our CEO Matt Longley and chaired by Jonathan Mew, CEO at IAB UK, the session brought together...
AI innovation and adoption is rapidly moving beyond chatbots and LLMs. As agentic AI emerges, consumers are being asked to rethink how they discover, evaluate and purchase products and services,...