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From Vectoral Advertising to Business Intelligence: how Mobsta is turning real-world behaviour into commercial opportunity

Our CEO Matt Longley joined Justin Cooke on The Business of Marketing podcast to discuss the evolution of Mobsta, the Mobsta Intelligence Engine and how geo-behavioural intelligence, real-world data and...

Highlights // Cannes Lions 2026 >>> Where do brands show up in an AI-shaped world?

Where do brands show up in an AI-shaped world? That was one of the most interesting questions from our third and final Cannes session last week, which brought Mobsta Ltd –...

Highlights // Cannes Lions 2026 >>> Rewilding The Brief

This time last week Media in Service of Nature (MISN) brought together leaders from media, advertising, technology and sustainability for a roundtable on #RewildingTheBrief chaired by Matt Mint, MG OMD. As members of MISN, Mobsta...

CANNES LIONS 2026 >>> Navigating AI Innovation with Consumers

AI innovation and adoption is rapidly moving beyond chatbots and LLMs. As agentic AI emerges, consumers are being asked to rethink how they discover, evaluate and purchase products and services,...

CANNES LIONS 2026 >>> Rewilding the Brief

The media industry moves culture, drives behaviour, and allocates billions. What happens when 0.1% of that power goes in service of nature? A senior roundtable for leaders ready to find out. Overview ...

CANNES LIONS 2026 >>> Predicting Growth: The New Role of Data in the Media Boardroom 

At Cannes Lions, Mobsta is hosting a senior leadership roundtable on the new role of data in the media boardroom, chaired by Jon Mew, CEO, IAB UK. The conversation will explore how data is moving beyond measurement...