Privacy Policy


We understand that privacy is an important issue for users of, and visitors to, the Mobsta site and its related domains. The following information is designed to help visitors understand what information we collect, and how we handle and use the information after that.

This privacy policy explains the privacy policies Mobsta uses for processing personal information obtained on this website. It applies whenever you use the website or applicable mobile application requesting information or fulfilling service commitments.

Mobsta as the Data Controller

When collecting information from our own site,, we act as the Data Controller. As such, we will protect and preserve data in conjunction with GDPR and other regional privacy laws and regulations.

Mobsta as the Data Processor

In most of the data that we collect and process, Mobsta acts as the Data Processor. In the infrastructure supports we provide to the advertising industry, we process and transfer Personal Data only under the direction of the Data Controller. If inquiring about this data, we can direct you to the appropriate Data Controller to fulfil your request to access, delete, or change your Personal Data. We process this data for targeted advertising campaigns, measuring the delivery of a campaign, and determining the effectiveness of the advertising campaign. The Personal Data described below may be collected from one or more platforms collected from Data Controllers for processing.

The following Personal Data types are what Mobsta processes on behalf of our Data Controller clients:

  • Customer data This data type typically includes attributes such as subscriber wireless plan name, plan type and zip code. This data is pseudonymized by Advertising ID.
  • Location data Location data defines the geographic location of a device at a point in time. There are multiple data sources to activate location data for monetization such as GPS signal enabled by Apps, Wi-Fi networks and Cellular networks. This data type typically includes attributes such as latitude, longitude, horizontal accuracy and timestamp. This data is indexed by Advertising ID.
  • Session Activity Data Session activity data is derived from anonymizing and aggregating browsing activity data of the user. This type of data allows Mobsta to create Segments based on online interests. This data type typically includes attributes such as URL, timestamp, and user agent. This data is pseudonymized by Advertising ID.

When Mobsta Transfers Data

Mobsta uses contractual clauses to define how we and our partners manage, handle, and secure Personal Data involved in the process of fulfilling advertising campaigns. We require Data Protection Amendments with partners to define how processors of Personal Data handle, secure, and process Personal Data.

Mobsta requires all Data Controllers to obtain transparent and explicit consent of the affected data subjects. All Personal Data is handled under enforceable contractual clauses committing to Purpose Limitation for processing data, conduct of Subcontracting, Data Security, Data Subject Rights, Data Quality standards, and Data Transparency and Fairness.

All Mobsta contracts that require the transfer of Personal Data such as Data Supply Partners, SSPs, Exchange Partners, Advertisers, and Publishers are handled under these agreements.

Note: Mobsta does not transfer data to agents or unaffiliated third parties. If this practice should change in the future, we will update this policy and provide individuals with opt-out or opt-in choice, as the circumstances require. We may transfer data to contracted Sub Processors that assist Mobsta in platform services, email marketing, cloud-based applications, accounting and other infrastructure support to enable Mobsta to conduct business.

    General inquiries

    If a user contacts Mobsta with a commercial inquiry via our website, the user may need to provide with personal information (for example contact details). Mobsta will use this personal information to respond to the inquiry and track further correspondence. Information can also be used for marketing purposes and to compile statistics on response handling, etc. If you wish to delete any Personal Data you provided from our systems, please email that request to

  • Extranets

    Extranets provide customer-specific content and functions. For this site to properly fulfill its obligation to Mobsta major customers, we must mutually agree on which personnel may access specific extranet content and use specific extranet functions. Mobsta uses cookies, together with additional security mechanisms, to identify and track the registered users who enter extranet or other restricted-access portions of our site.

  • Marketing

    When users come to our website and requests further information on the Contact Form, Mobsta may use information collected from users, for sales and marketing purposes, including email marketing. This includes email addresses, names, and company information. We may combine this information with data obtained from other sources to help us improve its overall accuracy and completeness, and to help us better tailor our interactions with users. A privacy disclosure of how data will be used and how to unsubscribe from our emails will be on the Contact Form.

    As a company with global activities, customers and partners we may need to transfer personal data to any country in the world. Users may choose not to receive marketing materials by following the unsubscribe instructions included in each e-mail or use our contact form to make that request at Please note that the above does not affect users’ ability to reject cookies as stated our Cookie Policy.

  • External links

    This site may contain links to other sites. Please take note that Mobsta is not responsible for the privacy policies or practices of such other sites. We encourage our users to be aware when they leave our site to read the privacy policies or privacy statements of each site that collects personally identifiable information. This privacy policy applies solely to information collected by this site.

  • For EU Individuals: Your Rights under the General Data Protection Regulation (GDPR)

    EU data subjects have the right to lodge privacy complaints or enforce GDPR rights. This includes both Mobsta and with a supervisory authority.

    Mobsta can be contacted for any privacy relates concern, inquiry, or compliant please fill out the Contact form with your request or concern at or a list of rights and supervisory authorities can be found at

  • Changes to the Internet privacy policy

    Mobsta may, from time to time, make changes to this policy. We recommend that users of this site re-visit this privacy policy on occasion to learn of new privacy practices or changes to our policy.

  • How to contact Mobsta about this Internet privacy policy

    If site users have any questions, concerns, or complaints about this privacy policy, or want to let us know what they think about any of our off-line and on-line products and services, exercise individual rights to delete or change data, or use our contact form to address any issue or request at Any Personal Data we receive on that contact form will be used only to address your stated request.

    We allow an individual in accordance with regional laws to access, delete, and change their Personal Data processed by Mobsta, Inc. or if we are the Data Processor, we can redirect the individual to the Data Controller that collects their data.