Where do brands show up in an AI-shaped world? That was one of the most interesting questions from our third and final Cannes session last week, which brought Mobsta Ltd –...
Our first Cannes roundtable of 2026 left us feeling genuinely optimistic. Hosted by our CEO Matt Longley and chaired by Jonathan Mew, CEO at IAB UK, the session brought together...
AI innovation and adoption is rapidly moving beyond chatbots and LLMs. As agentic AI emerges, consumers are being asked to rethink how they discover, evaluate and purchase products and services,...
The media industry moves culture, drives behaviour, and allocates billions. What happens when 0.1% of that power goes in service of nature? A senior roundtable for leaders ready to find out. Overview ...
At Cannes Lions, Mobsta is hosting a senior leadership roundtable on the new role of data in the media boardroom, chaired by Jon Mew, CEO, IAB UK. The conversation will explore how data is moving beyond measurement...
Matt Longley, CEO of Mobsta-shared his thoughts on future of OOH planning, published by The Media Leader. Here’s some insight highlithghts, which matter most for the industry right now. Most importantly, the future of OOH will not be defined by access to more data, but by the ability to transform that data into...