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Highlights // Cannes Lions 2026 >>> Where do brands show up in an AI-shaped world?

Where do brands show up in an AI-shaped world? That was one of the most interesting questions from our third and final Cannes session last week, which brought Mobsta Ltd –...

Highlights // Cannes Lions 2026 >>> Rewilding The Brief

This time last week Media in Service of Nature (MISN) brought together leaders from media, advertising, technology and sustainability for a roundtable on #RewildingTheBrief chaired by Matt Mint, MG OMD. As members of MISN, Mobsta...

Highlights // Cannes Lions 2026 >>> Predicting Growth: New Role of Data in the Media Boardroom

Our first Cannes roundtable of 2026 left us feeling genuinely optimistic. Hosted by our CEO Matt Longley and chaired by Jonathan Mew, CEO at IAB UK, the session brought together...