Where do brands show up in an AI-shaped world? That was one of the most interesting questions from our third and final Cannes session last week, which brought Mobsta Ltd –...
This time last week Media in Service of Nature (MISN) brought together leaders from media, advertising, technology and sustainability for a roundtable on #RewildingTheBrief chaired by Matt Mint, MG OMD. As members of MISN, Mobsta...
Our first Cannes roundtable of 2026 left us feeling genuinely optimistic. Hosted by our CEO Matt Longley and chaired by Jonathan Mew, CEO at IAB UK, the session brought together...
Matt Longley, CEO of Mobsta-shared his thoughts on future of OOH planning, published by The Media Leader. Here’s some insight highlithghts, which matter most for the industry right now. Most importantly, the future of OOH will not be defined by access to more data, but by the ability to transform that data into...
Moments are not fixed points in time. They’re built gradually through behaviour. We’ve been looking at how motivation actually shows up in the real world, and the evidence suggests calendar...
On Data Protection Day, Mobsta highlights industry demand for clearer data practices as AI complexity increases. Data Protection Day presents an important opportunity to pause and reflect on how data...