Where do brands show up in an AI-shaped world? That was one of the most interesting questions from our third and final Cannes session last week, which brought Mobsta Ltd –...
This time last week Media in Service of Nature (MISN) brought together leaders from media, advertising, technology and sustainability for a roundtable on #RewildingTheBrief chaired by Matt Mint, MG OMD. As members of MISN, Mobsta...
Our first Cannes roundtable of 2026 left us feeling genuinely optimistic. Hosted by our CEO Matt Longley and chaired by Jonathan Mew, CEO at IAB UK, the session brought together...
AI innovation and adoption is rapidly moving beyond chatbots and LLMs. As agentic AI emerges, consumers are being asked to rethink how they discover, evaluate and purchase products and services,...
The media industry moves culture, drives behaviour, and allocates billions. What happens when 0.1% of that power goes in service of nature? A senior roundtable for leaders ready to find out. Overview ...
At Cannes Lions, Mobsta is hosting a senior leadership roundtable on the new role of data in the media boardroom, chaired by Jon Mew, CEO, IAB UK. The conversation will explore how data is moving beyond measurement...