B Corp Month is about more than a celebration - it’s about accountability. This year, Mobsta marked the moment by turning its focus outward, using its platform to recognise organisations setting the standard for responsible business.
Through its B Corp Spotlight series, community volunteering, and an educational partnership with Bicycle and Pollen, Mobsta highlighted the impact being driven across the B Corp community; from sustainable design to brands like Ben & Jerry’s using their platform to advocate for issues such as climate justice and social equity.
Rather than centring its own achievements, Mobsta chose to amplify others. This reflects a core principle of the B Corp movement: success is not measured by profit alone, but by how consistently a business considers its impact on people and the planet alongside it.
GROWTH WITH PURPOSE: COMMITMENT AND COMMUNITY IN ACTION
B Corp certification is not something that switches on in March and off again in April, it is a commitment carried through the entire year. Since certifying in 2022, Mobsta has increased its B Corp score from 94.7 to 113.7, demonstrating continued progress as the business grows, balancing commercial performance with long-term impact.
That commitment extends beyond its own operations. To mark B Corp Month, Mobsta launched its ‘B Corp Spotlight’ series, recognising organisations across the community it admires, including Surfacematter, Change Please and Ben & Jerry’s - each offering their own perspective on how to build a business that balances commercial success with positive impact.
The series is being shared across Mobsta’s Instagram and Mobsta's LinkedIn, where audiences can explore the stories behind each business in more depth.
A DAY IN ADVERTISING: INVESTING IN THE NEXT GENERATION
Building on its focus on spotlighting other organisations, Mobsta also partnered with Bicycle and Pollen to deliver A Day in Advertising for GCSE business students from Haberdashers’ Knights Academy in Bromley.
Hosted at Bicycle’s HQ, the initiative gave students the opportunity to hear directly from industry professionals, ask questions, and gain insight into how the media industry operates. It offered a clearer understanding of the roles available and whether it is a career they might want to pursue. It also introduced the principles behind B Corp and how values-led businesses operate in practice.
Ali Baker, Senior Account Director at Mobsta, who presented to the students on the day, commented:
“Being part of a B Corp means I’m contributing to something bigger than just business results - it’s about working for a company that creates a positive impact on people and planet. I value how we prioritise sustainability in everything we do, from our operations, down to how we run our client’s media campaigns. It makes me feel proud to be part of an organisation that genuinely cares about its impact on the world, and it’s a big reason why I’m happy to come to work every day!”
SUPPORTING THE LOCAL COMMUNITY
Continuing its focus on collective action, Mobsta took part in a day of volunteering with fellow B Corps including Open Media, Electric Glue and giffgaff to support Hackney Foodbank during B Corp Month.
As B Corp Months go, this year saw Mobsta take a hands-on role across several community initiatives. From volunteering at the food bank’s warehouse to hosting a B Corp Breakfast in collaboration with Pollen. The events brought together like-minded businesses and individuals, creating spaces for conversation, connection and a shared commitment to doing business more responsibly.
WHY B CORP MATTERS MORE THAN EVER
At a time when expectations of businesses are shifting, B Corp certification provides a framework for balancing commercial success with broader responsibility, while signalling a clear commitment to transparency in an industry where trust is increasingly critical.
The B Corp movement continues to grow, with more than 9,000 certified companies across over 100 countries, each held to well-established standards for social and environmental impact.
In the media and advertising industry, decisions around data, technology and influence carry increasing responsibility. Mobsta’s approach to B Corp Month reflects this shift. By choosing to spotlight other organisations and collaborate across the community, the company contributes to a broader movement raising standards across the industry.
Matt Longley, CEO of Mobsta, said:
“B Corp is our external verification that we’re on the right path to being a better type of company. We value taking part in B Corp Month, sharing our experience with others and continuing to build on ideas for future development.”
For organisations interested in partnering with Mobsta on future initiatives, please contact: contact@mobsta.com