AI innovation and adoption is rapidly moving beyond chatbots and LLMs. As agentic AI emerges, consumers are being asked to rethink how they discover, evaluate and purchase products and services, as well as how they interact with brands. While there are clear benefits for both brands and consumers, trust, transparency and control remain significant barriers to adoption.
In this fireside chat, Mintel will explore how consumers are engaging with AI today, their concerns about its growing role in everyday life, and how attitudes are likely to evolve.
Alongside this, Mobsta will explore what these shifts mean for brands and marketers. As AI increasingly influences discovery, decision-making and purchasing journeys, how should brands rethink audience understanding to remain relevant in an AI-assisted world?
Join Mintel, Mobsta and senior industry leaders to explore the facts, fears and opportunities.
See you there
This event is by invitation only. Places are limited. If you’d like to join this conversation or have any questions please get in touch.
Mike Freeman, Head of Business Management at Mobsta - Mike.Freeman@mobsta.com
Juliana Proskourina-Barnett, Head of Comms and Creative Services at Mobsta - Juliana.Proskourina-Barnett@mobsta.com