Mobsta has reported a 40% year-on-year reduction in emissions intensity per £ of revenue, according to its latest greenhouse gas report.

The reduction comes during a period of continued business growth, with emissions intensity also falling per employee and across the company’s ad delivery operations.

The improvement reflects structural changes to how Mobsta designs and runs its media infrastructure. These include reducing unnecessary data transfers, optimising infrastructure choices and embedding greater operational responsibility into campaign delivery.

The company confirmed that the reductions were achieved through operational and technical improvements rather than through the use of carbon offsets.

Mobsta’s emissions data was independently reviewed with support from ZeroBees, Certified B Corp, which provided external advice and analysis.

The company stated that the results demonstrate that commercial growth and environmental responsibility can progress together, particularly as digital advertising infrastructure continues to scale.

Mobsta is a Certified B Corp and continues to invest in long-term structural improvements across its technology and operations.