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MOBSTA HAS OVER  5 YEARS OF LOCATION EXPERIENCE

 

WHO WE ARE

Established in 2010 we quickly became a specialist in location and audience targeting.

Tracking over 400 million users globally to deliver scalable data fuelled location powered advertising campaigns.

Market leading attribution demonstrates the real world effect of our campaigns and the value of our platform.

And, with the ability to deliver campaigns in 52 markets.

audiences

BUILDING AUDIENCES

Combining location and other data insights to build standardpremium and bespoke audience segments.

Our extensive point of interest (POI) database determines what location behaviours say about a users’ real-world actions e.g. from home, work, cinema, gym, supermarket / retailer, etc.

It is essential to understand the context of a location, appreciating who visits the location based on when they visit and how often.

 

PROXIMITY TARGETING

Our DSP allows us to deliver media against live location signals. So that we can target users based on their current location.

This can be used to reach people when they are in proximity to a relevant location, such as driving an audience into a retail location.

This is particularly useful when combining mobile with other channels such as Out Of Home (OOH).

 

 

PROVING SUCCESS WITH ATTRIBUTION

Post-campaign, we track and measure users to see if they visit a store or location.

Demonstrating what effect the campaign had at changing behaviour and driving real world effect.

We optimise campaigns based on these insights and demonstrate the campaign’s impact by showing visit rate increases versus the control group.

We report on a range of variables from time to visit, distance travelled, best performing location and lots more. 

Proximity 2

 

MOBSTA TRACK OVER  400 MILLION DEVICES GLOBALLY

 

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